Posts by: Ian Cudbertson
June 14, 2020
Post-Pandemic Customer Retention– A New Paradigm
Reading Time: 3 minutes New Paradigm All businesses have been affected by the Covid-19 Pandemic and the consequent lockdown measures have resulted in wide ranging repercussions. As a result of social distancing and new Government guidelines for how businesses can re-open and operate, every company will need to develop new ways[…]
March 26, 2019
Text Messaging – It’s about time
Reading Time: 3 minutes Text messaging is a routine daily activity for billions of people, with the average consumer using 2-3 different messaging apps on their phone and sending multiple messages per day. All mobile phones can send and receive text messages providing users who don’t have a smartphone or access[…]
January 26, 2019
Killer Facts for Text Messaging
Reading Time: 2 minutes Global demand for the A2P* SMS** market was valued at USD 55.0 billion in 2014 and is expected to reach USD 70.00 billion in 2020. The 2 main reasons for this growth are the fact that SMS is pre-installed on every mobile phone and the open rates[…]
November 27, 2018
Right message, right time – but what is the right channel?
Reading Time: 3 minutes Everyone is familiar with the old marketing adage of sending the right message at the right time, using the right channel, but what is the right channel in this modern-day mobile phone society?