Posts by: Ian Cudbertson
March 26, 2019
Reading Time: 3 minutes Text messaging is a routine daily activity for billions of people, with the average consumer using 2-3 different messaging apps on their phone and sending multiple messages per day. All mobile phones can send and receive text messages providing users who don’t have a smartphone or access[…]
January 26, 2019
Reading Time: 2 minutes Global demand for the A2P* SMS** market was valued at USD 55.0 billion in 2014 and is expected to reach USD 70.00 billion in 2020. The 2 main reasons for this growth are the fact that SMS is pre-installed on every mobile phone and the open rates[…]
November 27, 2018
Reading Time: 3 minutes Everyone is familiar with the old marketing adage of sending the right message at the right time, using the right channel, but what is the right channel in this modern-day mobile phone society?