Killer Facts for Text Messaging

Global demand for the A2P* SMS** market was valued at USD 55.0 billion in 2014 and is expected to reach USD 70.00 billion in 2020.

The 2 main reasons for this growth are the fact that SMS is pre-installed on every mobile phone and the open rates for text messages are outstanding.

98% of all SMS messages are read, 90% of messages are opened within 3 minutes and 90 seconds is the average response time for text messages. This 98% open rate is far superior 👍 to email which has an open rate of around 23%. 👎

SMS is the only truly universal communication mechanism, which, irrespective of technology, can reach 7 billion devices and over 5 billion people globally.

Ofcom’s latest figures (2017) estimate that 76% of adults now own a smartphone, while a staggering 94% own a mobile phone. Therefore, the 29% of people in the UK who don’t own a smartphone can’t be contacted via social media and email but can receive texts.

In the UK, 37.2 million mobile users have opted in to receive text messages from brands and businesses and 23.5 million customers responded to a business text message in 2017. This figure is expected to rise to 48.65 million by 2020.

Are you a business interested in promoting by text? Here’s some stats you might find interesting! 👌

• 75% of consumers prefer offers to be sent via text.
• 64% of consumers think businesses should communicate with them more often using SMS.
• 78% of people believe companies sending personalized text communications are interested in building good relationships.