Global demand for the A2P* SMS** market was valued at USD 55.0 billion in 2014 and is expected to reach USD 70.00 billion in 2020.
The 2 main reasons for this growth are the fact that SMS is pre-installed on every mobile phone and the open rates for text messages are outstanding.
98% of all SMS messages are read, 90% of messages are opened within 3 minutes and 90 seconds is the average response time for text messages. This 98% open rate is far superior 👍 to email which has an open rate of around 23%. 👎