Text messaging is a routine daily activity for billions of people, with the average consumer using 2-3 different messaging apps on their phone and sending multiple messages per day.
All mobile phones can send and receive text messages providing users who don’t have a smartphone or access to a computer with a quick, easy, and cost-effective way to communicate.
As a result, text messaging has become the universal communication channel ahead of both social media and email and it’s no surprise that consumers want to connect with businesses in the same way.
It’s even more surprising that only around 48% of UK businesses possess bulk SMS capability whereas research indicates that 90% of global consumers want to communicate with businesses via text messaging and around 67% prefer text messaging over any other channel.
It’s about time therefore, that businesses who want to gain competitive advantage or who want to stay competitive within their own market start to utilise text messaging in their multichannel communications.