A differentiating factor between competing businesses is the strength of their customer services. Business communications to customers play an important part in the perceived quality of the customer services on offer.
SMS is the preferred communication channel for customers as it can deliver short, concise and relevant notifications, keeping them in the loop with what’s going on. Using Zapier and TxtSync it is very easy to send SMS out of Salesforce and instantly improve your customer communications.
This guide will explain what Zapier is, and demonstrate how it can be used to send SMS through TxtSync. The example we will use is to send an SMS to a contact when a case has been raised. The SMS is an acknowledgment that the case has been logged and will inform the contact of the case reference number.