Setting Up Your First Bulk SMS Campaign

Reaching out to your customer through SMS marketing is a great way to put your brand, product or service in the spot light. The key to a successful SMS marketing campaign is to make your messaging relevant, short and personalised.  To maximise the engagement of your campaign you should also send out your messaging at a time more suited to deliver greater impact.

TxtSync provides you with the tools to easily deliver an impacting SMS marketing campaign. This simple guide will help you through setting up your first campaign

Firstly you will need to log on to TxtSync account and make sure you have some contacts saved. If you have, then you’re ready to start your SMS marketing campaign.

• From the navigation menu click Campaigns.
• This screen will list all your past and current campaigns along with some basic statistics. To create a new campaign click Add Campaign.
• The campaign wizard will now open which is designed to guide you through the process of sending out your messages.

The first stage is to select the contacts you wish to target with your messaging. You can select multiple contacts by name or number. You may also select groups of contacts through by tags. It is worth noting that each contact has an Allow SMS flag. TxtSync will only send SMS to contacts where this flag is set to Yes. That is even the case if you select the contact when choosing your target audience.

• To specify a contact to target click on Search here!
• Type the name, number or tag you wish to target.
• Select the target from the dropdown.
• Now Click Save Campaign.

You’re now at a point where you can compose your message.  You should look to keep you message short, sweet and to the point. To help your message be more attention grabbing you can personalise it through using our merged fields. The use of imagery or weblinks can be utilised to deliver impact and emoji’s can add personality.

Let’s send out a simple greeting message with a smiley face.

• Click in the message composer box and type ‘hello ‘
• Now click on the merge field button which is represented by a crayon.
• Select Insert First Name from the options.
• Now add another space and select the emoji button that is represented by a smiley face.
• Select which ever emoji suits your mood.
• Now click Continue to next step.

The next step allows you to give a friendly name to your campaign so that it can be saved and reviewed at any time. At this point you can also select the number or branded sender to send the message from.

• For the purpose of this guide leave the friendly name of your campaign as ‘My first campaign’.
• Then in the number drop down select the number your wish to send from. It is likely at this point you will only have access to TxtSync’s shared numbers.
• Finally you can choose whether you wish to track inbound responses back into the campaign. Leave this as No.
• Now click Continue to next step.

On the preview page TxtSync will tell you how many contacts your message is going to and what the rough cost will be. If this point the cost is an estimate as the carrier route and merge field size is unknown until the message has been sent.

At this point you have the option of sending out your message or scheduling it to be sent out at a more suited time to deliver great impact. For the purpose guide select Let’s send this message!

Your campaign messages will now be queue and sent out in a controlled manor. The campaign wizard will now take you to the dashboard where you will be able to view statistics around your campaign. You will be able to view the following:

• Delivery reporting on your messages.
• Exact campaign cost which calculated each processed message.
• How long it took to send out your messages.
• How many weblinks and images you included in the message.
• Click through rates.
• Recipients and their activity.
• Inbound responses (Only if you chose to track responses)

We hope that you found this guide useful. However, if you still have questions or want to know more please free to contact us